As we face increasing global tensions, supply chain disruptions, and a growing need for domestic production, bringing jobs back home has become a matter of national importance. However, the path to reshoring is fraught with challenges—three of the most pressing being the American people's disinterest in technical, hands-on jobs, the decline of shop classes in schools, and the general undervaluation of blue-collar work.

Setting Rocks—clear, measurable 90-day priorities—is a core element of the Entrepreneurial Operating System (EOS). These Rocks are designed to help teams focus, align with long-term goals, and maintain momentum. However, even with the best intentions, many teams struggle to achieve their Rocks consistently. If you find yourself wondering why your Rocks often miss the mark, it could be due to a few common pitfalls.