Why Your Rocks Fail & How to Fix Them

Setting Rocks—clear, measurable 90-day priorities—is a core element of the Entrepreneurial Operating System (EOS). These Rocks are designed to help teams focus, align with long-term goals, and maintain momentum. However, even with the best intentions, many teams struggle to achieve their Rocks consistently. If you find yourself wondering why your Rocks often miss the mark, it could be due to a few common pitfalls.