Setting Rocks—clear, measurable 90-day priorities—is a core element of the Entrepreneurial Operating System (EOS). These Rocks are designed to help teams focus, align with long-term goals, and maintain momentum. However, even with the best intentions, many teams struggle to achieve their Rocks consistently. If you find yourself wondering why your Rocks often miss the mark, it could be due to a few common pitfalls.

When accountability is weak, these recurring problems often surface:

Rehashing the Same Problems If your leadership team is having the same conversations, addressing the same issues meeting after meeting or quarter after quarter, it’s a clear indicator that there is an accountability issue. The wrong person is in the functional seat where issues repeatedly arise.

Why the V/TO is a Game-Changer for Decision-Making

 Using the V/TO as a decision filter isn’t just a good practice—it’s a game-changer. Here’s why:

1. Clarity and Focus: By consistently filtering decisions through the V/TO, leadership teams maintain laser focus on the company’s long-term vision and short-term priorities.

2. Alignment Across the Team: It brings everyone into alignment, preventing fragmented or conflicting decisions that can derail progress.